Orange & Peach: A brand made for Pinay moms
By Fatima G. Parel
“We adapt global concepts and global thinking into a local brand and we make it more available and accessible to Filipino moms because Orange & Peach is truly for Pinoy moms,” mompreneur Jasslyn “Jass” Tan shares at the launch of the mom-centric brand.
The mom of three, who started her own business back in 2011, tells Moms and Babies how her company, which started with just one product, is now producing 10.
“My husband and I wanted to come up with a business that we would enjoy as parents because we were planning to have a family soon. Something that’s related to babies and moms,” starts Jass, adding that her husband has always been supportive of her dream to put up her own business.
Thus, Orange & Peach was founded, starting with a breastmilk storage bag as the first product.
“Orange means new ideas while peach stands for nurturing moms,” explains Jass on the name of the brand. “We wanted something new and innovative because we knew that moms are always looking for new solutions.”
The second product to be released was a nasal aspirator. But just when the brand was picking up, Jass found herself facing motherhood. She admits that she had infertility issues before and was told by her doctors that she has to take a rest. Heeding the doctor’s advice, she focused on building her family and was blessed with twins!
“My twins got my hands super full!” exclaims Jass. Yet just as she was getting ready to get back to work, she found herself pregnant again. Happy with her third bundle of Jay, Jass decided to enjoy motherhood and get back to Orange & Peach once her youngest turns one. That was back in July.
Gearing up for the official launch, Jass decided to create products that would stand out in the local market for the following reasons:
* The brand is innovative because it has come up with products that are gentle and safe for the babies;
* The products are priced more affordably;
* The products are accessible in the local market since it’s available in Mercury Drug stores all around the country;
* Orange & Peach is relevant to the modern mom as it uses social media and the Internet to interact with its consumers.
“We understand their concerns, questions, and feedback and I think that’s what makes us different,” states Jass.