MMDA partners with Sesame Workshop to teach kids about road safety and waste management
By Kristelle Bechayda
Lessons on road safety, waste management, and public safety can now be learned in a fun and interactive manner by kids in Metro Manila. The Metropolitan Manila Development Authority (MMDA) launches its partnership today, March 18, with Sesame Workshop, the nonprofit educational organization behind the television series, for a three-year educational campaign for children.
This collaboration aims to help families and children learn about road safety, caring for the environment, and emergency preparations, making Sesame Street as the ideal partner for MMDA since the show pioneered the educational program format for kids.
“We are very excited about this initiative which focuses on children, the future citizens of Metro Manila. It is everybody’s responsibility to teach kids respect for the rules and compassion for the community, and we at the MMDA are proud to be with Sesame Workshop at the frontline of this endeavor. We hope that through our lineup of activities under this partnership, the kids will carry out these lessons throughout childhood and into their adult lives as well,” MMDA Chairman Danny Lim said.
The collaboration also marks the 50th anniversary of Sesame Street.
“For the last 50 years, Sesame Street has brought the life-changing benefits of early learning to children around the globe,” said Will DePippo, Director Asia Pacific for Sesame Workshop.
“We’re proud to partner with MMDA on a campaign where Elmo, Cookie Monster and Big Bird are helping to deliver educational messages in a fun and engaging way for children and their families.”
This three-year-campaign will involve fun activities such as wall arts along the major routes in Metro Manila, a family fun run, the MMDA Children’s Handbook, and a children’s exhibition that will be a mix of an educational theme park and experiential museum.