It isn’t every day you get to see dads doing the dreaded task of changing their baby’s diapers but Pampers’ 2019 Super Bowl commercial shows otherwise. In the one-minuter advertisement, singer and actor John Legend is joined by Maroon 5 frontman and fellow dad Adam Levine in another episode of Stinky Booty Duty.
The video starts with Legend about to change the diaper of his 8-month-old son Miles while singing the “Stinky Booty” song that was released in his previous Pampers’ commercial. “Oooh,” he exclaims upon unfastening his son’s diaper. “I’m gonna need some backup on this one.”
Then, his two-year-old daughter Luna enters the frame to give him some wipes. Deeming them insufficient, he turns to a group of dads with baby carriers to help him finish singing the song, which they do in such beautiful harmony. Just as the song is drawing to an end, Levine finishes the last line while fastening the diaper of his own daughter, Gio Grace.
The video ends with Legend’s wife Chrissy Teigen entering their home and asking, “Must we do this every time?” upon seeing the scenario that is taking place.
This new commercial launches Pampers’ “Love the Change” campaign to celebrate the roles dads play in their children’s lives.